User journeys, wireframes, concepts, accessibility, web design – all things I know. But I’m not one to turn down a challenge, so when the opportunity for some print work presents itself, who am I to turn it down.
A few months back I was approached by a local beautician looking to start a new business – Essential Beauty for Cassie. At the time she was just looking for a logo design to put on letterheads and a simple door-drop mailing. I’m pleased to say that business has gone well for her, my logo design has been well received by clients and she’s really standing out from the local competition.
So much so that I’m glad to say that Cassie came back (which is always the sign of a happy customer!) and threw down the gauntlet for me to produce a pricelist brochure and business cards to give to existing customers and hand out at up-coming events.
Ordinarily I’m no a print designer but I’ve been really pleased with the outcome and more importantly Cassie is ecstatic.
The primary brief of the brochure was to tell customers about avaiable treatments and what they cost. I added an ‘About me’ introduction and photo to tell new customers a little about Cassie, creating some level of familiarity even amongst customers that had never previously had treatments. The brochure also includes a cropped composition of products used in the various treatments.
The Essential Beauty business cards carry the logo on the front with Cassie’s contact details on the reverse. The reverse of the cards also double as an appointment card for customers.
Both cards and brochure carry a consistent brand colour scheme and the introduction of a new floral overlay adds visual interest to blocks of colour.
Who said print was dead? It turns out that there’s going to be more print work on the horizon for me – so watch this space!